Thursday, June 12, 2008

Hubris - Google claims Adwords were responsible for Obama, McCain wins

Google's Greenberger Ties Obama, McCain Victories to Adwords Spend

That's rich. I realize people are a bit busy these days, but do they really decide how they are voting based upon ads they find beside their Google search results?

The best part of this little rant is attributing Hillary's loss to a lack of Adword spending ... where do they come up with this stuff?? I thought they only hired geniuses at Google. I guess there are marketing geniuses and then real geniuses or something:

Reading Greenberger's statements, you get the idea that spending on search ads will make or break the election. He attributes the success of John McCain and Barack Obama to their paid search campaigns. Greenberger also points out that Hillary Clinton was inconsistent in her Adwords campaign, dismantling it for the last two quarters of 2007 and starting it up again only after the New Hampshire primary.
Google should be thankful Billary pulled back from huge spends, if this New York Tomes piece is to be believed:

For Clinton, Millions in Debt and Few Options
Besides the $11.4 million of her own money that Mrs. Clinton lent her campaign, she had about $9.5 million in unpaid bills to vendors at the end of April, according to her most recent filing with the Federal Election Commission.

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