Consumer Online Spending Growth Slows to 6%

From Direct, November 01, 2008:

E-commerce growth has declined for five consecutive months in the U.S., according to the marketing research firm comScore Inc. Spending in some product categories has actually shrunk.

Online sales grew 6% overall during the third quarter. That’s down from a 13% rate of rate in the second quarter and a 12% rate of growth in the first quarter, compared to the same quarters in 2007.

The rate of online sales growth for September at 5% was the lowest since comScore began tracking e-commerce sales in 2001.