Definition of a consumer

consumer - something the size of a baby hippo, the color of a week-old boiled potato, that lives by itself, in the dark, in a double-wide on the outskirts of Topeka. It's covered with eyes and it sweats constantly. The sweat runs into those eyes and makes them sting. It has no mouth... no genitals, and can only express its mute extremes of murderous rage and infantile desire by changing the channels on a universal remote. - William Gibson

Stolen from Cory Doctorow's piece on iPads


This is why we at CAUCE are careful to refer to people as end-users, email users, recipients, subscribers, and so on; anything BUT a consumer!!